SaaS which means Software-as-a-Service (SaaS) provides a platform for all enterprises that seek to cut on cost and for all value-added resellers, web hosting providers, telecommunication carriers and software vendors with an opportunity to earn from this piece of technology. An entirely unique approach which is different from the ordinary approaches that are used in selling the ordinary software is needed when it comes to marketing or selling SaaS.
SaaS works on a unique model. What SaaS does is that it frees you from the hassle of buying, hosting and managing the various software’s that you organization in-house.
One derives a lot of benefits through transferring various roles to a third party.As we all know, the actual cost of software is not on the retail price of the software but the total cost of running the software which includes the installation and ongoing maintenance cost. A lot of IT managers will certainly agree that the cost of running a software during the entire time that it will be in operation are usually high.
SaaS has grown remarkably well due to the input of its channel partners, software vendors and end users. Because all the needs of these three key players that is the software vendors, channel partners and end users are within the same confines, it has made it become worthy to capitalize on SaaS marketplace.
The main software vendors have rolled out key SaaS initiatives while the end users are now demanding more of these services after they got comfortable with hosted services from web hosting providers.
As a result of receiving low revenue streams from their traditional software and hardware business, channel partners have decided to invest more into SaaS to increase their revenues.
Why you ought to invest in SaaS:
o Since there are no initial license costs involved, the cost of purchasing the software is significantly reduced. Also, the operational costs for the software are not required.
o It cuts on staff cost since no staff are required to either maintain the extra servers, equipment or to run the software in-house.
o Although the users of the software are required to undergo training, it is not as expensive as it would have been than buying the in-house software.
Before buying the SaaS software from a salesperson, it is of paramount importance to go through the SaaS software comments written by other users on the World Wide Web. On the other hand, you can ask the software seller to assist you with the free trial software before you embark on buying the SaaS software.